About     Christian Simms is a designer, creative director and entrepreneur based in Denver, Colorado. He started his first profitable business, a design and manufacturing company, in his sophomore year at Georgetown University. The enterprise, PosterWorks, was one of the most successful student-owned businesses in school history, and became a primary provider of university paraphernalia for the college. As a member of Georgetown’s The Corp, where he was the Director of Advertising, he also started one of the country’s first student-run advertising agencies.

         Simms earned his Master’s degree in Communications Science from the prestigious Pratt Institute in New York City. Even before he graduated from Pratt, he joined Pentagram Design, where he turned around a failing business unit, the firm’s exhibit design group. It was in this role that he was the senior designer and project manager for many major international projects. Such creative efforts include the branding for Citibank’s’ Private Bank, (which resulted in the now ubiquitous red Citigroup arch,) among many others.           

         Christian later taught typography design at the Fashion Institute of Tech-nology (FIT) and Pratt Institute, where he became an associate professor and taught a course designed to help students develop his or her thesis topic. He was awarded the school’s Distinguished Faculty Service Award. During his tenure at the school, he and then-partner Roger Whitehouse, had the honor of designing the schools’ current logo, still in use today. Over the years Simms has spent a great deal of time focusing on socially relevant projects such as his work mentoring at-risk youth. He also helped to develop The Ethics Game, a key learning tool for the AIGA, which he worked on with his good friend and business partner, DK Holland.

           Simms continues to consult, heading up challenging design projects, such as the branding of Beloved Enterprises, the State of Colorado and The Black Trustee Alliance.